When I start a new project with a client, I charge a deposit every time. Clients don’t usually question deposits, as most understand the importance of them. However, some clients will question it. Below, I’ve put together a list of reasons why a deposit should be charged, and I answer some typical questions asked by clients and other web designers who seek help.
Build a relationship
As with any industry, it’s important that the business has a strong relationship with a client. This creates consistency throughout the project which then results in a successful outcome. When a client contacts me, they put their trust in me to create them exactly what they need; and I want to trust the client. I want to know that I’m working with a client who is dedicated to the project, provides valuable input and feedback where it’s needed, and of course someone who takes their project seriously. Not to forget the obvious point, I need to trust that they will pay me for my time and skills.
It’s more professional
Most professional web designers and web developers will request a deposit before they begin work. This shows a sense of professionalism and it shows that the designer/developer is a dedicated professional.
The client becomes more involved
As soon as the client has paid a deposit, they instantly feel more involved in the project. In the long term, this means that the project is completed quickly and more efficiently – which works out nicely for the designer and the client.
Some customers may even decide to change their mind and call the whole project off completely. If this occurs, then the designer/developer is not completely out of pocket.
How much should a deposit be?
The standard price stands at 50% (approximately) of the final rate, with the remaining balance to be paid upon completion of the website. However, some larger projects may require payments to be taken in stages. For example, a project that takes a month to complete may see a payment being taken at the end of every week – this is solely up to the designer/developers.
If a client cancels, they lose their deposit
Of course, if you’re a client and you decide to cancel the project for whatever reason you may have – you’ll find that no designer/developer will refund you. Afterall, you are paying for their time and skills! However, if the designer/developer has taken a deposit but then calls the project off themselves, then you are entitled to a refund of the deposit.
So to summarize, I’d do anything to please the client. It’s my job. I charge a deposit for all of the above reasons, and to ensure I complete quality work. If you’re a web designer/developer and you think I’ve missed out some reasons, then let me know in the comments below. If you’re a client, maybe you’d like to share your thoughts in the comments below.