A website is important to any business. It is a customers first port of call when they require information, potential customers visit your website to find out more, and for a lot of people their website is even their primary income source. But when you are getting a new website, or completely revamping your current one, there’s a lot to consider.
There’s often some things that people fail to consider which may have negative impacts on the website in the near future…
1) Is my website responsive?
A responsive website (or mobile and tablet friendly as some may call it) is important today as it will accommodate the ever growing mobile user-base. Over half of internet traffic comes from a mobile device, and if your new website is not suitable for browsing on a mobile device, then potential customers will most likely leave the site.
2) Website Hosting
You’ll find there’s often very cheap web hosting available for as little as £1.99 per month. While this seems good on paper, I’ve seen many people become let down over the years by poor service levels, resulting in a lot of downtime for their site. 100% uptime of your websites server is a necessity. If someone visits your website while it’s down, stats show that 87% will not return again.
3) Social Media Integration
This is expected by most today, therefore making it mandatory that your site users can easily interact with you on social media via your website. Whether this be links to your social media profiles so you can easily be found, or embedding social feeds, site visitors expect to be able to find this information easily.
I once worked at an agency who mainly built WordPress websites for their clients. While this wasn’t an issue in the short term, the longer term often seen plugins and themes not kept up to date – causing security vulnerabilities to appear. Sites would often be attacked with spam comments, spam links, technical errors and so on; not a great look for those visiting your site. This can easily be prevented by keeping site and server software up to date, or using secure programming methods if going down the bespoke route.
It used to be said that content was king. Although things have changed on the web over the years, this still appears to be the case in most cases. It’s important that all text is unique and not copy/pasted from another website. Doing this will flag your website as duplicate content to search engines, thus resulting in a possible site ban and loss of traffic. Duplicate content isn’t the only worry though; content must be engaging and of a high quality.
This is just a handful of five factors to consider when creating your new website. The list could go into the hundreds, and it varies from site to site. A small business site would have less factors than a large-scale ecommerce website.