Through a mutual connection in the USA, Gary Cohn of PTW Sports contacted me regarding building a new internal and external system to increase the efficiency of his business and to boost conversions – leading to more sales.
PTW Sports’ investment included a system that allowed for the following to happen:
- Internal staff to design and create forms for the events that they run across the US, and the consulting services that they offer
- These forms can then be published directly, allowing customers to view and fill out the forms
- Form data is collected in the system, and processed so that it can easily be used for registers, imported into external software, and so on
- Based on the data customers have entered, they will then be prompted to pay their fee. Depending on the option, this will be a one off fee, or the system allows them to create a custom tailored plan, paid over their choice of monthly term
After deployment of the system, which seen an instant success by bringing benefits to the company that they never even knew existed, Gary wanted to invest in the company website. The website is a key selling point for PTW Sports, as it’s a point of reference for all upcoming events, company information, FAQ’s, and also acts as a strong lead generation platform for the company. His old website was not performing, and looked even more outdated than it already did when the new system was deployed.
A wise move was made to move forward with the redesign and rebuild of this website, which is now like at https://ptwsports.com
Gary is really impressed with the look and feel of the website and the system, as well as all of the functionality that the system offers. He had the following to say about the service I provided:
“We have contracted with James on several critical projects for Play to Win. He developed programs and a site for us that made our company relevant, leading edge, and focused. Our site is clean and direct and our ability to be proactive with clients and prospects has never been better. We are so thankful and appreciative of everything he has done for us and we look forward to our next project.”