ProtectedPet are one of the UK’s largest pet registration databases, maintaining data on thousands of pets, pet owners, and microchips in order to allow pet owners to easily find their pet should they be lost. As it’s a legal requirement for every pet to be microchipped and registered on a database like ProtectedPet – the popularity has since grown.
They approached me to rebuild their existing website and database system to increase reliability, ensure it complies to government standards, and to make various enhancements. Due to the volume of data they look after and maintain, this was never going to be a quick or an easy task – but it was a task I was confident in taking on, and it was done with a great success. Since the relaunch, their website and database system has seen a 170% increase in pet registrations, and a 187% increase in revenue from platform generated sales. Reliability has also increased, with no downtime at all since launch.
One of the key features was linking microchip search functions with the other pet databases, which allows them all to communicate with each other – providing notifications when a pet (regardless of where it is registered) has been found or lost. Many use this function across the UK on a daily basis to find their lost pet, and to find the contact details of a lost pets owner.
The complex and thorough administration system allows the ProtectedPet staff to view and manage all data on their system, and to manually update and maintain details themselves, should that ever be required. Orders from the store can also be fulfilled directly from the admin system, which also provides shipping updates automatically to customers. The admin system gives the staff full control over the system, and allows them to edit various key aspects and settings that affect the day to day running of their service.
Overall, ProtectedPet is now a lot more functional, reliable, and easier to use for both the staff and their customers.